Transwestern needed to bring a fragmented visual identity into one cohesive system while preserving the recognition and trust built into its existing brand.

I helped develop a refined identity that evolved the core assets rather than replacing them. The structural “T” was retained and modernised, while a disciplined grid and the introduction of the Edge Flex, a rounded corner derived from the logo, created a distinctive graphic language that balanced precision with flexibility.

The wider system combined sophisticated serif typography with a more functional sans serif, an evolved blue palette and photography that paired architectural clarity with candid human moments. I worked across the visual identity, art direction and application of the system, helping create a brand that could feel consistent, confident and distinctly human across offices, service lines and touchpoints.