Relativity needed an identity that could better reflect its sharp, highly focused approach to communications and distinguish it from more traditional PR firms.

I helped develop a visual identity built around the idea of precision. The new logo draws inspiration from physics vector graphs, using mirrored angular forms that expand from a central point to express focus, movement and growing impact.

A refined serif wordmark adds a sense of confidence and sophistication, while the wider graphic system creates a clear, elevated visual language for the brand.

I worked across the visual identity, art direction and wider design system, helping extend the brand across digital, social and the redesigned website.