Power Design had spent three decades building a strong reputation in the MEP contracting industry, but its visual identity needed to better reflect the innovation and ambition driving the business forward.

I helped develop a refreshed identity built around confidence, precision and momentum. We created a custom wordmark that evolved the existing logo, supported by a horizontal line motif that runs through the wider system to suggest progress and movement. Bold typography, strong colour and large-scale graphic compositions give the brand a much more distinctive and contemporary presence.

I worked across the visual identity, art direction and wider design system, helping extend the brand across digital, marketing and the redesigned website.