PartnerCentric needed an identity that could better reflect its ambitious, technology-driven approach to affiliate marketing and stand apart in a traditionally complex category.

I helped create a bold new visual identity centred around clarity, perspective and forward movement. A new icon combines a horizon-like arc with radiating lines, forming the foundation for a flexible graphic system of expressive typography, vibrant colour and playful collage imagery.

I worked across the visual identity, art direction and wider design system, helping extend the brand across social content, marketing communications and a fully redesigned website.