Onpoint had evolved beyond AI-assisted documentation into a broader healthcare platform, creating the need for an identity that could better reflect the sophistication and scope of its technology.

I helped develop a new visual identity that balances the precision and trust of healthcare with the energy of emerging AI. A refined blue palette is paired with luminous gradients, modular flow graphics and dynamic iconography to create a system that feels technical, intelligent and forward-looking without becoming overly futuristic.

I worked across the visual identity, art direction and wider design system, helping establish a cohesive architecture for Onpoint and its suite of Flow products, and extending the identity across digital applications and the redesigned website.