Following the rebrand of parent company Muvz, the company launched OnePro as a new private-label range and needed an identity that could stand confidently on its own while retaining a subtle connection to the parent brand.

Derived from the tread-arrow element of the Muvz logo, the OnePro mark was reconfigured to combine an “O” with the number “1,” creating a distinctive link between the two brands without making OnePro feel secondary.

A high-contrast black and orange palette, strong typography and straightforward graphic system was extended across packaging, print and digital applications.