Núñez Reserve is a third-generation, family-owned company with more than 60 years of history importing and distributing premium meats and cheeses across Puerto Rico.

Working with WANT Branding, I helped develop a new visual identity that reflected both the company's heritage and the quality of its products. The central icon is inspired by San Juan Bautista Cathedral, one of Puerto Rico's most recognisable historic landmarks, creating a direct connection to place, tradition and longevity. A high-contrast serif wordmark, restrained typography and a charcoal-and-gold palette give the identity a refined, premium character.

The system was extended across packaging, print and brand applications, creating a cohesive visual language that feels rooted in Puerto Rican heritage while positioning Núñez Reserve for a more contemporary premium market.