Clevertech had evolved from a software development company into a global digital consultancy, creating an opportunity for a new name and identity that better reflected the scale and ambition of the business.

I helped create the visual identity for Lumenalta, building a bright, focused system around the idea of a clearer path to digital transformation. The new symbol uses a series of converging and extending lines to represent multiple paths to product, supported by bold typography, a charged color palette and a flexible graphic language designed to communicate movement, clarity and possibility.

I worked across the visual identity, art direction and development of the wider design system, extending it into marketing and sales materials and helping establish a distinctive new expression for the company as it transitioned from Clevertech to Lumenalta.