The founders of La Selva Brewing are explorers at heart. Meaning "the jungle," La Selva creates uncharted beers using unexpected ingredients and a constant curiosity for what comes next.

I developed a visual identity inspired by that spirit of discovery. A custom angular wordmark gives the brand a bold, unconventional character, while a compass-inspired mark and botanical illustrations introduce visual cues drawn from exploration and the natural world.

Because La Selva's beer selection is continually evolving, the packaging system was designed to be flexible from the outset. A consistent white base and interchangeable colour-coded labels create a recognisable family while allowing each new beer to develop its own personality. The system was extended across cans, bottles, multipacks and apparel.