
Ferrous
logo design
VISUAL IDENTITY
typography
graphic system
MOTION DESIGN
copywriting
Ferrous creates unique heavyweight steel lighting for high-end interiors, but needed an identity that could better capture the craft, character and permanence of its products.
I helped develop a visual system inspired by the forging of steel. Oversized type, traditional forms and a limited, mineral-inflected color palette blend time-honored technique with modern design.
I worked across the visual identity, graphic system and art direction, helping create a brand that feels as considered and enduring as the objects themselves.








