Ferrous

logo design

VISUAL IDENTITY

typography

graphic system

MOTION DESIGN

copywriting

Ferrous creates unique heavyweight steel lighting for high-end interiors, but needed an identity that could better capture the craft, character and permanence of its products.


I helped develop a visual system inspired by the forging of steel. Oversized type, traditional forms and a limited, mineral-inflected color palette blend time-honored technique with modern design.


I worked across the visual identity, graphic system and art direction, helping create a brand that feels as considered and enduring as the objects themselves.

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