Cosmic Wings was created by Applebee's as a delivery-first virtual restaurant brand, evolving an existing wings concept into something bolder and more distinctive for a rapidly changing food delivery market.

Working with WANT Branding, I helped develop an energetic visual identity inspired by 1980s graphics and retro-futurist culture. An angular custom wordmark is paired with expressive brush lettering, while a focused palette of black, white and vivid orange gives the system immediate recognition across both physical and digital environments.

Using boundary-breaking typography, angled compositions and close-up photography, the identity was extended across advertising, packaging and delivery touchpoints