Aura Minerals is a gold and copper producer operating across the Americas, with an approach to mining that considers not only production, but also its impact on people, communities and the environment.

Working with WANT Branding, I helped develop a refreshed visual identity around the idea of 360° mining. A circular symbol became the central expression of this holistic philosophy, supported by a clean wordmark, topographic linework and a distinctive palette of deep navy and bright coral.

The system was designed to feel progressive and contemporary while remaining grounded in the physical world of mining. The identity was extended across print, environmental and operational applications, including stationery, safety equipment and vehicle graphics.