AudioGo set out to make audio advertising more accessible, creating a need for an identity that could simplify a traditionally complex category and appeal to a broader range of advertisers.

I helped develop a bold, playful visual identity built around immediacy and ease of use. Bright colour, expressive typography and energetic graphic elements give the brand a consumer-facing feel, helping turn the complexity of audio advertising into something more approachable, intuitive and engaging.

I worked across the visual identity, graphic system and art direction, extending the brand across advertising, digital, environmental applications and the AudioGo website.