Anakata was created to offer a more intimate, immersive alternative to traditional luxury expedition travel, with a brand that needed to feel elevated without relying on familiar ideas of opulence.

I helped develop a visual identity built around the contrast between human intimacy and the scale of the natural world. A restrained palette drawn from earth and atmosphere, precise typography and carefully considered imagery create a system that feels elemental, sophisticated and immersive.

I worked across the visual identity, art direction and wider design system, helping shape a brand experience that places discovery, atmosphere and connection at the centre.