Alphia was created by bringing together two of America’s leading pet food manufacturers and an ingredient milling partner, creating the need for a new identity that could unite the businesses under one brand.

Working with WANT Branding, I helped develop a visual identity centered on a distinctive new symbol which creates an immediate connection to the pet category while retaining a strong, confident character suited to a large-scale manufacturing business. A focused blue palette and bold geometric typography reinforce a sense of trust, quality and progress.

The identity was extended across corporate materials, apparel and a wider brand architecture, creating a cohesive system that could bring Alphia and its related businesses together while maintaining clarity across the organisation.