AdsWizz needed a brand that could better reflect its position as a leading technology platform within the rapidly evolving digital audio advertising space.

I helped develop a bold new visual identity inspired by the energy and movement of sound. A new sound-wave-derived icon became the foundation for a flexible graphic system, paired with an evolved purple palette, electric blue accents and expressive typography to give the brand a more distinctive and contemporary presence.

The identity was designed to make a complex technology business feel clear, energetic and unmistakably connected to audio. I worked across the visual identity, art direction and application of the system, extending it through illustration, animation, marketing materials, digital experiences and the redesigned AdsWizz website.