Access was created as a new way to secure sought-after dining reservations, and needed an identity that could appeal to discerning New Yorkers while building a sense of exclusivity and intrigue.

I helped develop a visual identity inspired by the codes of private clubs and secret societies. A distinctive symbol creates a sense of insider access, while chiseled typography, diamond-shaped details and a stark black-and-white palette give the brand a refined, minimal presence with just enough personality.

I worked across the visual identity, creative direction and wider design system, extending the brand across digital, advertising, product and launch applications, including menus, wine bottles, and event materials.